“Normality is a paved road: It’s comfortable to walk, but no flowers grow on it.”
If you’ve ever watched Poetic Collective edits, you’ll know this fine quote by the ever great Vincent Van Gogh illustrates their mentality quite well. Whether its their approach to spots, designing clothes, or the style of their video edits, their contrasting approach is something we’ve been digging from the brand’s early days.
Winter can be long when you’re based out of Malmö, Sweden, and we’re now used to seeing the team embark on quick winter escapades toward Southern pastures. This year was Gran Canaria, which quite ironically happens to be a classic getaway spot for Swedish tourists. Dive in for your dose of fancy footwork from Samuel Norgren, Peter Johansson, Santiago Sasson, Simon Källkvist & Tom Botwid.