It’s sometimes easy to forget about Emerica.
Despite the dominant forces of corporate footwear saturating the market, Emerica are still hanging in there.
Their legacy of no frills skate videos through the eyes of Jon Minor holds its own in skateboarding history and despite losing the likes of Andrew Reynolds & Jerry Hsu in recent times, Dakota Servold & Jon Dickson instantly make you forget who’s missing.
Dickson in particular is an absolute beast. No wonder those youtube commentators are already hyping him up for SOTY 2020.