If, like us, you’re a fan of Planet Earth, then you’re no doubt conscious about ways we can reduce harm to our environment on a day-to-day basis.
But like old David Attenborough says, “Many individuals are doing what they can. But real success can only come if there is a change in our societies and in our economics and in our politics”. And while those changes seem so far away, especially where the latter is concerned, it’s refreshing to see companies worldwide begin to restructure and re-evaluate their approach for the better. Using their platform to instigate and influence real change. None more so than our dear friends at Globe.
In an unprecedented move for a global apparel brand, Globe have launched their Low Velocity program, motivated by a desire to address the increasingly excessive production and waste of apparel in the boardsports market. A complete overhaul in how the brand produces and manufacture their goods.
Rather than just a one-off sustainable ‘capsule’ to appease the masses for marketing purposes, the Low Velocity range uses more sustainable materials in the fabrics and involves rigorously testing clothing for fit, function and durability. Due to its non-seasonal, staple product composition, the range is lower velocity at every level of its life cycle; fewer raw materials, less global sampling, less shipping, less excess stock for retailers, less discounting and less landfill. The net effect – less damaging the environment through mindless consumption.
And its not just apparel it seems, Globe have also switched up their packaging approach with Low Velocity ditching polybags for paper-based bags from Vela to ship its apparel. Pretty impressive eh?
What’s even more impressive however, the cherry on the cake if you will, all Low Velocity apparel comes with a lifetime guarantee. Nope that’s not a typo. Lifetime guarantee. So rest assured if you feel any item doesn’t live up to the standard you expect, those good folk at Globe will replace it for free.
One can only hope this marks a new era for apparel. Death to the fast fashion treadmill and focus and hello quality sustainable clothing.