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Originals September 1, 2021

Former and Wasted Talent to Merge!

Both share prices soar as parties agree on merger and holdings structure.

Markets rally in anticipation of formal announcement. 

Former and Wasted Talent have joined forces in key markets including the United States, Europe and Japan on an unprecedented merger involving direct retail outlets, a collection and probably good vibes. Both Former and Wasted Talent’s shares soared to new highs driving a wider market recovery in the post Covid landscape based on pounding many beers both sides of the Atlantic.


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Founded by Dane Reynolds, Austyn Gillette, and Craig Anderson and launching in 2017 with the first collections of Luxury 29.99 Former cemented itself as the colourless system of control and easy listening. Wasted Talent came to birth in 2016 and quickly cemented itself as an amazing excuse to get drunk at venues across Europe, and later further afield in the US and Japan. 

With years of shared cultural values, and a rich history of being the ever underdogs, many analysts are wondering why the move wasn’t made sooner, whilst brokers struggle to buy in on a rocketing share price. With a global collection launch for this summer, as well as a pop up retail space in Hossegor and an annual global meeting for both parties planned for summer, the markets are in meltdown as to how deal with such an aggressive upward leap in earnings per share and value.



In the wider market, rival companies’ shares slide as investors plough money into both companies with expectations that the rise in value is just the beginning. The common belief is that there is really is no limits to what both parties can achieve whilst half cut on Aperol Spritzs somewhere in Spain. 

The Former x Wasted Talent Collection is now available online, and instore in Hossegor France, and shortly instore in Japan.

Also, oh, all orders from the collection automatically enter you into a draw to win Dane’s board. Consider it a part of corporate benefit package.


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