It’s been just that, a year. There’s been all the standard highs and lows. Some disappointment but mostly excitement. A few more pesky lockdowns, sure, but mostly drinks in the sun with friends in the foreground and waves crashing onto golden sand beaches in the background, and a slow, heavy-headed subsequent morning looming in the distance, inevitable as another picturesque sunset slipping into the waters west of Pays Basque.
It’s almost overwhelming to think about how much has happened over the past 12 months. Almost. To celebrate it all, we’re counting down the key moments from this year.
And coming in at number 10 is the birth of the Wasted Talent Studio…
How’d it all come about? Well, whilst pottering about in our office, aka the mezzanine above Wasted Talent Boutique (read; Saudi Arabia in summer, Norway in winter), we would wonder longingly about what lay the other side of the wall? What treasures lay within? For all intents and purposes, nothing more than a garage – but oh my! Such potential! We could knock through the walls and do whatever we pleased. A Gallery! A Bar! A Nightclub! All of the above?! So we clinked a few glasses and santé’d to, “Thinking it over.” It only took a few cold drinks for us to come to our realisation, however. We put our hands on each others’ shoulders, channeled our inner Phil Collins, and said the word: “Susstudio.”
And so entered the Wasted Talent Studio. It was difficult, sure. There were the three years of negotiations with our landlady who, you could say, didn’t share the same aspirations as us. And then our tiler would turn up to work professing his hatred for warm tequila and then proceed to drink warm Sambuca. But, we had the keys. And then, we built. A build led by our builder and trusted confidant, Gregory ‘Syndicate’ Simon. The pieces were in literal place and we were off. It was emotional. It was frustrating. And yet, when we stepped out onto the street with our hands on our hips admiring our completed work, we realised it was also perfect.
So, what is Wasted Talent Studio? Well, we’re still not quite sure yet. A retail space. A space for events. A space for photo galleries. A spaceship. A space we had Mikey Wright premier a movie while we offered gratis mullets at one point, in fact. Is it paradise? No, it’s just our little slice of southwest France. But it’s close.
What we do know is that we’re open and ready to welcome you with open arms seven days a week. And despite already having residencies with Vans, Quiksilver, FORMER, and more just this year we’re only getting started. Please come say hello at: