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Long time WT followers will know we’ve been long time admirers of Poetic Collective.

In fact it’s been almost six years since we interviewed founder Tom Botwid. Team rider since day one, Samuel Norgren featured in a second ever print issue, long before our boy Yentl shot that epic piece on him entitled 6 1/2 (hours).

In fact so strong is our connection, our lead editor Robin Pailler was even responsible for two of their early edits in the form of Magnolia and Amaryllis respectively.

Anyway, enough gloating about our long term support. That’s all in the past. The latest offering shows just how far the brand have come as >NOW< is undoubtedly their best work yet and features a host of new additions! We had no idea Place editor in chief Daniel Pannemann even rode four them now?!

Anyway, less reading, more watching. Dive in.

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